Whitcup Associates, LLC
is a boutique marketing research and consulting firm combining leading-edge analytical techniques,
with many years’ experience in the application of marketing research to real-world business issues.
Whitcup Associates, LLC has particular expertise in RX and OTC products, physician and healthcare professional studies,
healthcare delivery, consumer packaged goods and brand positioning. It is one of the few firms
with expertise in RX-to-OTC switches and consumer label comprehension research.
Our clients can be assured of:
Personalized participation of well-seasoned research professionals
Emphasis on study and sampling design
Application of multivariate techniques
Project reporting focusing on business solutions
Superior customer service for both large and small projects
