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Whitcup Associates, LLC

is a boutique marketing research and consulting firm combining leading-edge analytical techniques,
with many years’ experience in the application of marketing research to real-world business issues.

Whitcup Associates, LLC has particular expertise in RX and OTC products, physician and healthcare professional studies,
healthcare delivery, consumer packaged goods and brand positioning. It is one of the few firms
with expertise in RX-to-OTC switches and consumer label comprehension research.

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Our clients can be assured of:

  • Personalized participation of well-seasoned research professionals

  • Emphasis on study and sampling design

  • Application of multivariate techniques

  • Project reporting focusing on business solutions

  • Superior customer service for both large and small projects

Studies conducted by Whitcup Associates, LLC, are much more than mere presentations of numbers.
We fully interpret data so that it is meaningful and useful for our clients.